Karen radley chats to ruth taylor and nicola jones founders of endless love affair
Perhaps Ruth and Nicola you could both tell us something about your fashion backgrounds?
We have worked in fashion for over 25 years, always with strong passion and drive and worked with many high street and mid luxury brands, leading on design as well as trend forecasting.
Whilst seeking inspiration through our travels around the world, we realised there was potential to bridge the gap between the high street and the designer swimwear and intimate wear market and so we decided to embark on yet another project together, with this Endless Love Affair was born.
Collating together all of our archives and collecting treasures from over the years we set about designing and creating a beautiful collection of signature pieces.
How about you Miranda how did you get involved?
I started my fashion training with Joseph Eddegui and Lucille Lewin (Whistles) and have spent the last twenty years manufacturing for designers and key brands including TopShop Boutique to Anthropologie.
When you design the Endless Love Affair collection - how are you all influenced?
The collection is influenced by the past- by vintage pieces we have collected far and wide over the years. At the heart of the collection is sustainability, and designing clothes which are not only beautiful but comfortable, inspire and embrace all women regardless of age or size.
Is there a signature look for Endless Love Affair?
We expect our signature look to evolve each season, but the range kicks off with an incredible collection of vintage inspired prints, which are fun and flirty.
Who would you say is your customer?
Our customer wants to be kind to the planet, is sustainably minded and wants beautiful quality products in her wardrobe that are timeless, she can be fun and have a sense of adventure as well as romantic.
Do you have a mission statement for the brand?
Our ambition is to shake up and revitalize the intimates and swimwear market whilst caring for the planet and our people along the way.
If a woman was to own just one item from your collection - which one would you suggest and why?
A pair of beautiful kimono inspired pyjamas- the ultimate in feminine comfort. We are launching with some incredible prints on our signature spot jacquard.
Is there a fashion designer or icon who has inspired you all?
Our designs and details are inspired by a wide array of icons from the past and the current, they organically change over time but the words we always refer to which describes our icon never wavers Strong - Kind - Stylish – Fun. To be relevant we are inspired every day by the people we meet as well as our travels, art and culture.
What keeps you all up at night?
The crazy world we all live in keeps us up at night. Climate change and making sure we are making a difference for future generations. The nights however can be the best time for creativity. Ideas often come to mind and come together We all keep a journal by our beds for those ideas during the night, although sleep is king so we try to practice self care to wind down in the evening.
Are you excited about launching Endless Love Affair at Scoop?
We are beyond thrilled to be launching Endless Love Affair and Scoop. It has been our dream for many years and it has been wonderful to see the collection come together. We are excited about launching globally and we are over the Moon to be launching and partnering with such a wonderful show.
Do you all have any words of positivity to share with our Scoop readers?
We hope this beautiful easy to wear collection will bring a touch of joy during these tough times.
