Hyve Group launch Scoop X Pure

Introducing Scoop X Pure

Scoop and Pure London will unite for September 2021 show
Scoop X Pure will showcase a highly edited line up of fashion, home and lifestyle collections
A carefully curated menswear line-up will feature at the show
Hyve Group is delighted to announce the launch of concept show Scoop X Pure. Uniting its two London fashion shows, Scoop and Pure London, Scoop X Pure is designed to offer an exclusive and safe buying experience in September 2021.

Scoop X Pure will take place on 12th-14th September 2021, at the iconic Saatchi Gallery. Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters.

Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international designers but will also feature a selected edit of home and lifestyle products.
Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a men’s and womenswear offering.

Founder and Managing Director of Scoop, Karen Radley says “Scoop and Pure London have coexisted for some time in the UK capital and this is an exciting opportunity to unite the best of both. I am looking forward to welcoming our loyal visitors and exhibitors, as well as many new faces to the Saatchi Gallery for this unique event.”

Pure London Event Director, Gloria Sandrucci continues, “Bringing the Hyve fashion portfolio closer together has been a key strategic priority for the business, and we are delighted to have the opportunity to offer this one of a kind show. We have been listening to our buyers and exhibitors and feel that Scoop X Pure will provide an excellent gateway back into live events following the pandemic, offering a more exclusive and safer buying environment in line with the contemporary fashion calendar.”

From the Scoop and Pure London communities, Ian Campbell Smith, Director of Palladio Associates comments, “I am pleased to see that Scoop and Pure are uniting under one roof for what promises to be a very special show next September. I think we will see a lot of newness which retailers will be looking for after a year without being able to visit any trade shows. With Karen Radley overseeing the project I would imagine that there will be a very cohesive and well-presented roster of brands and I also think the later date in September will work for so many of us in the industry. We are looking forward to joining the show.”

Echoing this sentiment, boutique owner Pamela Shiffer says, “By next September I will be so looking forward to a fashion trade show. Scoop x Pure is a great idea and I know if it is being curated and edited by Karen Radley she will make it look wonderful with new and exciting 'must have' collections”.

Scoop X Pure will take place on 12th – 14th September 2021 at the iconic Saatchi Gallery. More details on how to get involved will be announced soon.