SCOOP LAUNCHES SS20 CAMPAIGN ‘CAMP: NOTES ON FASHION’ IN HOMAGE TO THE MET GALA
Contemporary womenswear show Scoop, which takes place at the iconic Saatchi Gallery from the 21st – 23rd July, is delighted to announce its SS20 Campaign: ‘Camp: Notes on Fashion’. The vibrant artwork, designed by Ratti S.p.A. Como, pays homage to this year’s fabulous Met Gala in New York.
Karen Radley, Founder and Managing Director of Scoop commented on the campaign: “The Met Gala’s ‘Camp: Notes on Fashion’ explores the trajectory of camp from the fringe towards popular culture. Using the courts of 17th-Century France and the history of the word ‘camp'(it has been suggested that the word ‘camp’ derives from se camper, meaning ‘to posture boldly’) as a starting point for the artwork, we have adapted the theme for our ‘Scoop in the Summer’ design which will feature across the show on posters, show bags, catalogues, and our infamous Scoop scarves created by Ratti S.p.A. Como.”
Scoop is renowned internationally for its exclusive presentation and expertly curated edit of fashion designers and labels from Britain and the rest of the world, many of whom select the show as their launch pad. The show welcomes premium department stores from across the globe including Harvey Nichols, Brown Thomas, John Lewis, Voisins, Galeries Lafayette, Beymen and Le Bon Marche as well as independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.
JOIN US AT THE ICONIC SAATCHI GALLERY FROM 21ST – 23RD JULY FOR SCOOP'S SS20 EDITION.