Scoop's creative director and ITA's London office director discuss the strategic gap in the UK market that Italian brands have an opportunity to fill.
Scoop is due to return to its Olympia National home in Kensington, London, with an edition channeling a European flair. Spanning July 19 to 21, the British trade show is homing in on its growing reputation as a UK launchpad for international designers, continuing to emphasis its positioning as a premium destination for emerging talent and influential buyers.
The coming season is no different. For July 2026, the event has partnered with the Italian Trade Agency (ITA) to introduce 32 contemporary Italian designers to the exhibition floor, marking a significant push to strengthen the region’s fashion presence in the UK. Among the curated showcases are brands offering ready-to-wear, knitwear, jewellery, handbags, footwear and lifestyle collections.
Ahead of the upcoming edition of Scoop, FashionUnited spoke to the fair’s creative director, Karen Radley, and ITA London office director, Giovanni Sacchi, about the latest partnership, the opportunities for Italian brands, and where the relationship will go next.
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