In a retail landscape where accessories often play second fiddle to apparel, two industry veterans are rewriting the rules. Meet Flora Foo and Julia Di Serio, the dynamic duo behind Jolene Agency - a sales powerhouse that's putting jewellery and accessories exactly where they belong: centre stage. And with their first birthday just behind them, they're proving that good things happen when passion meets expertise.
More Than an Add-On
Founded on the belief that accessories deserve their moment in the spotlight, Jolene Agency isn't just another sales representative. With over a decade of combined experience selling jewellery and accessories brands across the UK and globally, Flora and Julia have witnessed firsthand how these categories are too often relegated to afterthought status. Their mission? To change that narrative entirely.
"We recognise that jewellery and accessories brands deserve their turn in the spotlight," the founders explain. "It's our mission to embrace this category and champion accessories brands in their own right, and not as an 'add-on' to apparel."
The Strategic Advantage
What sets Jolene Agency apart isn't just their passion - it's their strategic understanding of why accessories deserve top billing. In an unpredictable economic climate, accessories offer something that few other categories can: seasonal flexibility, natural giftability, and accessible self-purchase appeal. These aren't just pretty trinkets; they're smart retail investments that perform regardless of market conditions.
Operating from London and selling across the UK and Ireland, Jolene Agency has positioned itself at the heart of Britain's retail ecosystem. Their extensive network spans department stores, exclusive independents, and online retailers - ensuring their brands reach the right customers through the right channels.
Curating with Heart
Perhaps what's most compelling about Jolene Agency is their approach to brand selection. This isn't about moving inventory - it's about storytelling. They represent brands with unique narratives, pieces that people genuinely love to buy and wear. As they put it: "We are always looking out for brands which make our eyes widen and our hearts flutter."
This emotional connection to their portfolio translates into authentic advocacy. When Flora and Julia champion a brand, it comes from a place of genuine belief - something that resonates with both retailers and end consumers.
Leading by Example
As Scoop attendees will attest, Jolene Agency's presence at trade shows reflects their broader philosophy. They don't just exhibit; they elevate. Their curated showcase demonstrates how accessories can command attention and drive sales when positioned with intention and expertise.
In an industry hungry for authentic female leadership, Jolene Agency stands as proof that when women support women - and when passion meets expertise - entire categories can be transformed. Flora and Julia aren't just selling accessories; they're selling a vision of what retail can be when every category gets the spotlight it deserves.