Located at Olympia National Kensington, the expanded edit responds to increasing retail demand for cross-category buying and presents a strategic opportunity for buyers to explore luxury, high-margin beauty and fragrance collections alongside fashion designs.
As part of this, the SS26 beauty edit will feature a selection of emerging and established names, aligning with Scoop's reputation for discovery in the premium market.
Joining the showcase is British fragrance brand Connock England introducing Verdant, a vibrant new collection inspired by the English countryside.
Also debuting is female-founded and London-born SLATE Body with its first collection of luxury body washes.
Meanwhile, 1981 will unveil its latest fragrance range, as well as Ampersand Fragrances and Maison Nomad Noé.
Karen Radley, founder and Event Director of Scoop said: "We’re thrilled to be expanding Scoop’s beauty and fragrance offering for SS26.
"This season’s curated selection showcases brands that are not only beautifully crafted but also aligned with the innovation, storytelling, and premium quality our visitors expect.
"From the countryside serenity of Connock to the bold modernity of SLATE Body and the artisanal elegance of Maison Nomad Noé, these collections are a natural fit for the boutiques and concept stores Scoop is known for championing."
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