This week’s edition of Scoop, held at Olympia National in London from 19-21 July, included the show’s debut partnership with the Italian Trade Agency (ITA).
The collaboration saw an exclusive collective of 32 contemporary Italian designers make their debut at Scoop, spanning womenswear, knitwear, accessories and lifestyle collections.
With the majority of the brands not yet having any existing UK distribution, it gave a rare opportunity for buyers to discover a new wave of ‘Made in Italy’ creativity and, deemed to be a success, it could see other Italian brands being added to Scoop’s roster for the next show for AW27, taking place at the same venue from 7-9 February 2027.
Read more of the article here.