During 8-10 February 2026, contemporary women’s fashion trade show Scoop delivered plenty of newness and positive energy. TheIndustry.fashion went along on day two to hear from some key exhibitors – with many debuting some standout brands for the UK market.
Natalie Millard, CEO, and Sandra Verstraten, founder, Self Service Showroom, showing Casbah, One Tee, Les Tricots de Léa, MOS the Label, Flotte and Billion Avenue.
The show has been amazing for us so far. The world is in a strange place, but everyone seems a bit more optimistic. The collections that we gravitate to are all about happiness and joy. They are unique, with great detailing, and are really well priced. Customers feel emotion when they buy and wear them.
We are showing six brands here and we’ve had some great responses from buyers that we always see, as well as lots of new buyers - which I think is fantastic. We do place orders here, though some buyers like to come and look at the show and then follow up with an appointment at our Marylebone showroom. It’s a real combination.
We always do Scoop, as we like to showcase our new brands. People come for real discovery of what’s new in the market. Where we’ve got new brands showing for the first time, like Casbah, One Tee, Les Tricots de Léa, MOS the Label and Billion Avenue jewellery, distribution is open for the first time, so a lot of buyers want to get in there first to secure exclusive distribution in their area. They are writing orders here.
Casbah is particularly getting a great reaction. It’s brand new from Paris, with design themes around Algeria and Morocco. It’s all forward order - for July/August - and it hasn’t even hit e-commerce for this season yet. It’s about to launch online. That’s why it’s so exciting, because people don’t know about it yet.
There are lots of key pieces with Casbah. The outerwear is fantastic, and there’s plenty of lace, embroidery, appliqué and beading. Some of the jackets are reversible, and there’s lots of knitwear, including pieces with detachable crochet collars. They are just really fun pieces.
One Tee is also getting a lot of interest at that entry price point. There are lots of printed T-shirts, including one with ‘Celine is a friend’ on the front, as well as sweatshirts and knitwear - some with towelling letters and numbers in an American college varsity style.
Jess Quinton, founder and Creative Director, Quinton + Chadwick
We’re a small niche brand with a focus on accessories and jumpers. It’s all made in Scotland and we will not use anything synthetic. All of our yarns are made in the UK. Key products include scarves, gloves, bobble hats, berets and Fair Isle knitwear. We use 100% British lambswool, Geelong wool and angora – what we call ‘noble’ fibres.
The show has been okay so far; there aren’t many high-end shows anymore - and we are quite a high-end brand. These are tough times, but we have a particular thing going on and we have seen the buyers we expected to see. We have a lot of regulars, and we sell to a wide variety of accounts - from Liberty to the Royal Academy, as well as lots of independent boutiques. Our business is probably split 60/40 between wholesale and direct to consumer via our website. The latter is growing, but it’s not without its blips.
The UK is our biggest market now - thank you, Brexit! Actually, America was our second biggest market before Trump, and pre-Covid it was Japan. I don’t think we’re alone in that.
We’ve done Scoop since it began 15 years ago, and we do write orders here. It’s all autumn/winter forward order. We’ve possibly picked up some new accounts - there’s been a bunch of new enquiries to follow up on.
New for AW26 is an intarsia design (for scarves), a jumbo graph knit and a modern tartan. We work in colour stories and new for this season is what we are calling ‘hot tropics’, ‘winter beach’, ‘forest’ and ‘moorland’. It’s all quite poetic!
Sarah Charlesworth, owner of Intimates Lingerie LLP, showing Bed Head
We’re a family-owned agency and distribution company specialising in premium international brands. This is the first time we’ve shown Bed Head at Scoop, though we’ve shown previously with other brands. It’s been really good so far, with lots of people loving the look, touch and feel of the product. We’ve taken some nice orders and we have some buyers coming back. Overall, the mood seems very positive.
Bed Head is an American brand that’s been going about 12 years. It has its own stores in America and works with retailers such as Anthropologie and Neiman Marcus. This is the first time it’s been outside of the US, so it’s exciting.
I’d describe it as lifestyle sleepwear in organic cotton, cotton jersey and flannel. It’s really about quality, design and really fun prints. It offers something a little bit different from what’s in the market at the moment.
At the top end, we have Liberty print pyjamas in premium lawn cotton, and there are also fun Christmas and Valentine’s themes. There’s something for everyone, including a beautiful core collection - such as striped pyjamas that come in different colour variations in-season. The striped offer will be held here in the UK for replenishment as our basics business, while the rest is forward order.
The majority of the range features two-piece pyjamas - either with shorts or long leg bottoms -though we do have a few sleep shirts, but only in selected prints. We also do three robes.
It’s all women’s at the moment, though in America they do men’s and children’s collections too. They even do a family pet collection, so you never know, we might be looking after everyone in the household!
As a company, we have about 10 brands - some of which we’ve worked with for as long as 30 years. We work with brands like Hanro, which we also handle all the retail for in the UK, including online, bricks-and-mortar stores and concessions.
My son, Ben, and daughter, Sophie, also work in the business. We’re based in Kent and have all our distribution warehousing there. We run quite a lot of DTC and concession businesses, so we ship direct to consumers.
We also work with Polo Ralph Lauren on underwear, swimwear, nightwear and loungewear. That’s the field we stick to - mainly nightwear and underwear.
Guni Brar, founder, Loom and Things
We’ve been around for about four years now and are based in London and India. We manufacture everything in-house in Punjab, North India.
It’s our first time showing at Scoop. We’ve been focused on expanding in European markets, where we’ve been attracting a few customers, but this year I want to grow our presence in the UK as well. We do have a bit of a following in London, direct-to consumer through our website and our small store in Camden Passage in Islington, which is now going into its third year.
It’s a small brand and a family business, so we’ve been really focused on getting the product to the consumer and testing the price points. It’s been a long process of learning and doing, but I think we are now ready to go to other retailers. We didn’t actually have any UK wholesale accounts before doing this show, but it’s been great and I’m very happy that we’ve written some orders from retailers outside of London, including in Devon and Guernsey.
Our USP is that our products are 100% handmade, long-lasting and made in small batches - using traditional methods but in a contemporary way to preserve our culture, heritage and craft. Everything is hand-spun, hand-dyed and handwoven. It’s all outerwear, mainly different styles of jackets. We use cotton, and we’ve just started doing a cotton and wool mix. There are plenty of pops of colour, as well as what we traditionally call a mooch weave, similar to jacquard, and contrasting colour tweed-effect fabrics.
Our cropped, roomy jackets can be worn through different seasons by layering up or down. They are also very versatile in how they can be styled. Some have contrast hand-block prints when you turn up the sleeves, which is proving popular. It makes people happy! Our retail prices range from £300 to £400, and the retailers we’ve seen seem confident in being able to sell the product in that price range. As long as you are offering a good, high-quality product, people are willing to pay it. I’m feeling positive for this year.
Claire O’Connor, founder, North West 3 Agency, showing Date Sneakers
Scoop has been excellent - it’s always a really good show with the best calibre of clients and the right level of brands. I’ve seen the buyers I expected to, and I always meet new buyers here, despite being in the industry for over 25 years. It’s also great to see old friends and familiar industry faces, and it’s great for understanding what’s going on in the market in terms of trends.
Date Sneakers is 21 years old this year. I’ve had it for seven years for the UK and Ireland as the agent. I’m a multi-brand agency, mainly with footwear and accessories. We’re also showing Ampersand Fragrances and Bell & Fox bags at Scoop, but Date Sneakers is my main business. It’s an Italian brand from Florence, and all the hand details and embellishments are done there.
It’s a very clever fashion trainer with a feminine touch in leathers and suedes, and the colours are always really on trend. There are playful leopard and cow prints, contrast laces, and they fit really well - women feel very stylish when they wear them.
Key styles include a retro running shoe, a cupsole tennis-shoe style, a cupsole boat shoe, which not many people do, and a loafer with a sporty sole, which is very lightweight and fun. Prices start at £140 retail for the trainers and go up to £200.
Date Sneakers has also added handbags for this season, which are doing really well. They will retail between £150 and £180. I’m getting a great reaction to a trend-led ruffle bag that’s similar to a very popular brand out there, but Date has done it in a smaller shape in rich brown, taupe and tan suedes, as well as a black leather option. We’ve also got a new bucket bag, again in gorgeous rich suedes. They can be worn across the body too.
It’s a beautiful range, bang on trend, and I’m getting a lot of attraction this season.
Date Sneakers is forward order with two collections a year, and Scoop is an order-writing show for me. Buyers will usually put their orders down when they see me, as I have a shorter window. I know my customers really well and know they are here to write orders with me, as we plan in advance with scheduled appointments.
Alex Radford, Women’s Sales Director, Palladio Associates, showing Floor, The Tiny Big Sister, Artlove, Orfeo Paris and Vilagallo
Floor is a new brand for us this season. It’s from Italy, with all Italian production and yarn. It’s mainly knitwear, with Fair Isles, intarsia, jacquards, space dyes, lurex and stripes, as well as some separates like taffeta and leather skirts.
They use four different yarns for the knitwear: a 100% virgin wool, a 50/50 virgin wool and cashmere mix, an 80/20 wool and poly yarn, and a really beautiful alpaca blend. The beauty of this brand is that all of the colour cards are very varied, so buyers can really create their own knitwear range to suit them.
I’d say it’s a luxury look at an affordable price, with retail prices starting around £120 and going up to £200, depending on the yarn. In terms of colour, this brand really hits the spot, with pops of coral red and bubblegum pink, as well as burgundy, chocolate brown, forest green and softer duck egg green.
Floor has had a really good reaction at the show, with retailers able to buy into it in different ways. Some go for the more novelty pieces, while others hone in on more of the luxury items in the cashmere blends in ecru, caramel and chestnut tones. Others are going for the colour pops - you can really make it what you want for your customer.
The show has been really busy today [Monday], and when I came in after a showroom appointment yesterday, everything was just really popping off - it was great to see, so I’m feeling excited. We’ve seen both existing and new customers, and we’ve written quite a lot of orders at the show. I’ve seen customers from all over the UK - from Jersey today, all the way up to Elgin in Scotland yesterday.
Although there are still stores closing, I feel like people are feeling more buoyant and positive. It seems like most had a good Christmas after a slightly sticky November, and everyone is asking us for stock to come in now for spring - which is a good sign. They’ve gone through their sales period and are now wanting newness.