At a time when global fashion is navigating economic uncertainty, shifting supply chains and cautious consumer spending, one country is making an unmistakably confident statement.
This July, the Italian Trade Agency (ITA), the Italian Government body responsible for promoting international trade, will bring 32 emerging Italian fashion brands to SCOOP International in London, the largest Italian designer showcase the UK has hosted in more than a decade.
While it may appear to be another trade exhibition, the commercial significance runs much deeper.
This is government-backed investment designed to strengthen UK retail, accelerate cross-border trade and give British buyers first access to the next generation of Italian fashion before many of the collections appear elsewhere in Europe.
Clearly Italy has identified Britain as one of its most important growth markets.
The numbers explain why.
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