Cally Russell

Founder and CEO LostStock

32 year old Cally Russell is founder and CEO of leading fashion shopping app Mallzee, retail analytics business Mallzee Insights and Lost Stock. Cally, a born leader, has grown the business to employ 25 people, raised over £6.5 million investment and has won a range of tech, fashion and entrepreneurial awards.

Originally from Dunoon and with a degree from Dundee University, Cally started Mallzee in 2013. Since then Mallzee has been downloaded over 1.6 million times and sees millions of product interactions daily across the hundreds of high street brands and retailers featured.

Mallzee Insights utilises the unique consumer preference data generated to deliver pre-release product testing helping retailers improve their stock purchasing decisions, reducing wastage and improving profitability.

Reading about the cancellation of stock orders due to Covid-19 and the suffering being caused to garment workers in manufacturing countries such as Bangladesh - prompted Cally and the Mallzee team to set up Lost Stock. Lost Stock sells this cancelled stock direct to consumers as a ‘surprise’ clothing box. Each box sold supports a Bangladesh family for a week, provides much needed revenue to factories and helps prevent brand new clothes going straight to landfill. Going from concept to launch within one month during a global pandemic - Lost Stock is completely reimaging the fashion supply chain and within six months over 118K boxes have been sold globally.

Cally is a regular contributor to Forbes and was previously selected by Forbes for their 30 Under 30 European influencer list and by Drapers in their Next Generation - Ones To Watch