Scoop returns to Olympia National from Tuesday 16 to Thursday 18 February 2027, with an extended three-day edition celebrating British design, London’s enduring creative influence and the unmistakable spirit of the capital.
At the heart of the new season is a celebration of the bold, irreverent and ever-evolving creative spirit that has made London a global cultural force. From the Swinging Sixties to the creative explosion of the Nineties and the designers shaping culture today, Britain has continually reinvented itself, influencing fashion, art and design around the world.
Bringing this spirit to life is a playful new campaign that reimagines some of Britain’s most recognisable cultural icons through a distinctly Scoop lens. Queen Victoria takes tea with a Beefeater, Trafalgar Square’s lions are adorned with jewels and silk, and red buses, black cabs and familiar London landmarks become part of an exuberant celebration of British identity. Nostalgic yet refreshingly irreverent, the campaign captures a heritage that never stands still.
For Scoop Founder and Creative Director Karen Radley, the theme reflects both the legacy of British design and the individuality of the talent shaping its future.
“London has always had this incredible ability to create something new and make the rest of the world take notice. There is a confidence and individuality to British creativity that is impossible to replicate,” says Radley. “Scoop has always been about discovery and individuality, and I want this season to be a real celebration of London, British creativity and brilliant design.”
With its carefully curated selection of established names and emerging designers, Scoop continues to champion originality and offer buyers a distinctive environment in which to discover the next generation of creative talent. The extended February edition also places the show at an exciting point in London’s fashion calendar, bringing the industry together at a key moment for the capital.
Further details of the February 2027 designer line-up and creative programme will be announced in the coming months.
Registration is now open, register here.