Meet Amanda Connock founder of Connock England

Beauty background: I come from a family business with over 50 years of heritage, built around sourcing and working with botanical ingredients. I’ve grown up surrounded by that world - ingredients, fragrance and how products are created from the ground up. Connock England is my way of continuing that legacy in a modern, transparent way through fragrance and wellbeing products for skin, hair, body and home.

First beauty memory: Watching my mother put on fragrance before going out and sensing that it was part of a transformation - a small ritual that seemed to change how she felt and carried herself.

Biggest indulgence: A proper lie-in and having my nails done every couple of weeks.

Your style in three words: Classic, effortless, understated.

Scone or Croissant: Croissant - preferably with a large coffee in a café somewhere on the Côte d’Azur.

Where do you find inspiration: In the mountains, by the sea, and in listening to people I admire talk about things they are passionate about.

Secret address: The Maltings Hotel in Weybourne, Norfolk - a magical coastal hotel with an exceptional team. We held our Verdant fragrance launch there last year, which was unforgettable.

Favourite scent from Connock England: I tend to layer fragrance, so I’m usually wearing a blend, but I’m particularly excited about Pelago at the moment - our new fragrance launching at Scoop. It feels like pure summer.

Greatest success: Building a business around something I genuinely love and seeing people connect with it.