Biggest challenge: During the Covid pandemic, our workshops were empty, but we kept creating and producing. Above all, we found a way to make face masks — and we did it!

Best advice you were given: Think positively, and you’ll see that anything is possible.

Best decision for the business: Taking part in the Osaka World Expo to promote “Made in France” in Japan and raise the brand’s profile.

Worst decision: There’s no such thing as a bad decision. Setbacks are opportunities - to bounce back and move forward.

Best coffee in Normandy: At the SAINT JAMES’S showroom near the Mont Saint-Michel.

Your style in three words: Casual, chic and natural.

Favourite piece in the S/S ’27 collection: Our iconic CANCALE jumper with a kangaroo pocket.

Your favourite song: “Week-end à Rome” by Étienne Daho.

Meet Luc Lesénécal CEO at Saint James