Your first fashion memories: When I was just 5 years old I liked to sew dresses for my Barbie doll and then afterwards I continued with this passion. I was always fascinated by haute couture.

Vintage or new vintage inspiration: I like vintage with a contemporary spin.

My personal style: Simplicity, elegance and femininity.

Who inspires you: I'm inspired by real people. I like to observe them and to understand their needs and developing products for their every day wardrobes.

Museum or art gallery: Art is everywhere. I like everything that is nice and artistic.

Pizza or pasta: Pizza forever. It must be a thin crust with good mozzarella and porcini.

Favourite pieces in the SS’27 collection: So many but maybe Sara, Bianca and Cora.

Your favourite song: I'm in love with GLORIA by Tozzi because it's connected to a lot of my memories.

Meet Rowena Scarso Creative Director at Soho-T