Tell me about the Vitrine Fashion Agency: Vitrine Agency is a fashion platform based in Tbilisi, Georgia - representing a carefully curated selection of contemporary designers from Georgia and other countries. Today, Vitrine Agency represents about 55 brands under its umbrella. We actively promote them across the Japanese, French, and UK markets, participating in all major fashion week seasons.
Your first fashion memory: My first fashion memory is rooted in observing details—textures, silhouettes, and how clothing creates a sense of presence. It was never about trends, but about feeling and structure. As a child, I remember receiving my first Barbie doll and immediately wanting to create garments for her. The outfits she came with were never enough—I was constantly designing and making new pieces, exploring creativity through clothing from a very early age.
Heels or flats: Both have their place. But honestly, I mostly wear flats—they fit better my style and taste, but I appreciate a special pair of heels when the moment calls for it.
Vintage or new: A mix of both—new pieces for fresh ideas, often inspired by vintage styles.
Style icon: I’m more inspired by aesthetics than individuals. Style is a personal expression, and I believe anyone can be a style icon if there is authenticity and intention behind what they wear.
Crepe or Croissant: Croissant.
Tell me about the Vitrine designers at Scoop:
The designers we present at Scoop represent contemporary fashion from Georgia. Their work focuses on quality, refined details, and modern silhouettes. Each brand has its own strong identity. This season, we are showcasing 7 talented Georgian designers, each presenting a collection created especially for the Spring/Summer edition of Scoop International. The selection includes both clothing, handbags and accessories, as well as 3 brands specializing in unique footwear.
Our brands are already performing successfully in the French and Japanese markets, and we are now looking to build strong partnerships with stores and buyers in the UK. We are happy to collaboration with Scoop International, which provides valuable opportunities and a strong platform for industry professionals.
Your favourite song: Music, that creates atmosphere and brings people together—something that resonates emotionally rather than a single specific track.
Your first fashion memory: My first fashion memory is rooted in observing details—textures, silhouettes, and how clothing creates a sense of presence. It was never about trends, but about feeling and structure. As a child, I remember receiving my first Barbie doll and immediately wanting to create garments for her. The outfits she came with were never enough—I was constantly designing and making new pieces, exploring creativity through clothing from a very early age.
Heels or flats: Both have their place. But honestly, I mostly wear flats—they fit better my style and taste, but I appreciate a special pair of heels when the moment calls for it.
Vintage or new: A mix of both—new pieces for fresh ideas, often inspired by vintage styles.
Style icon: I’m more inspired by aesthetics than individuals. Style is a personal expression, and I believe anyone can be a style icon if there is authenticity and intention behind what they wear.
Crepe or Croissant: Croissant.
Tell me about the Vitrine designers at Scoop:
The designers we present at Scoop represent contemporary fashion from Georgia. Their work focuses on quality, refined details, and modern silhouettes. Each brand has its own strong identity. This season, we are showcasing 7 talented Georgian designers, each presenting a collection created especially for the Spring/Summer edition of Scoop International. The selection includes both clothing, handbags and accessories, as well as 3 brands specializing in unique footwear.
Our brands are already performing successfully in the French and Japanese markets, and we are now looking to build strong partnerships with stores and buyers in the UK. We are happy to collaboration with Scoop International, which provides valuable opportunities and a strong platform for industry professionals.
Your favourite song: Music, that creates atmosphere and brings people together—something that resonates emotionally rather than a single specific track.